Supply Chain Visibility with a Connected Digital Experience

A Simpler Way to Stay in Control of Supply Chain

Managing global freight can often feel fragmented. Shipment updates arrive from different sources, documents sit in multiple systems, and reporting takes time to assemble. Teams spend too much effort chasing information instead of acting on it. As supply chains become more complex, this approach creates delays, reduces visibility, and makes it harder to respond with confidence. Uniserve is addressing this challenge by improving how customers access and use their freight information – bringing everything together into a more connected, accessible digital experience.

Introducing One World Lead Star

One World Lead Star is Uniserve’s modern digital visibility solution, designed to give customers a clearer, simpler way to view and manage freight activity in real time. Developed by One World, part of GB Global, One World Lead Star supports a more connected and accessible approach to supply chain visibility. It brings together shipment visibility, documentation, reporting, sustainability insight, and embedded AI tools into one place – helping customers stay informed from origin through to final mile delivery. Rather than relying on multiple systems, emails, or manual reporting, customers can follow the full journey in a single, connected view in real time. This creates a more complete picture of what is happening across their supply chain and reduces the effort required to access and understand information. Lead Star reflects Uniserve’s commitment to improving the customer experience through more accessible, easier-to-use, and connected digital services.

Designed Around Better Outcomes

Lead Star is not simply about tracking shipments. It is designed to make supply chain information easier to access, easier to understand, and easier to use. Customers benefit from:

• Faster access to information: everything is available in one place
• Reduced manual effort: less time spent searching, requesting, and compiling data
• Clearer visibility: a connected view from collection through to delivery
• More informed decisions: operational insight that supports timely action
• Less time chasing updates : information is readily available when it is needed

This creates a more efficient way to manage freight, where teams spend more time acting on information and less time gathering it.

A Connected View of the Entire Journey

From origin collection to final mile delivery, Lead Star brings together every stage of the shipment journey into one accessible platform. Customers can:

• View real-time journey updates across air, sea, road, and rail
• Access documents and shipment information in a single place
• Review operational reporting and performance insight
• Monitor emissions alongside freight activity

This end-to-end visibility provides greater clarity, helping teams anticipate issues, coordinate more effectively, and maintain control across the full lifecycle of every shipment.

Designed for Operational Intelligence

Lead Star is built to support decision-making, not just provide updates. It combines key operational capabilities into one connected experience:

AI Executive Dashboards

Clear summaries, performance metrics, and exception alerts help teams quickly understand what requires attention.

Shipment and Order Tracking

Real-time updates across sea, air, road, and rail, with timelines and status visible in one place.

Delivery and Inbound Planning

Shared schedules support better warehouse readiness and supplier coordination.

Reporting and Analytics

Operational data is transformed into accessible insight across shipments, suppliers, carriers, and performance.

Trade Document Management

Secure access to documents within one system reduces delays and supports efficient workflows. These features work together to provide a more complete and usable view of freight operations.

Embedded Emissions Intelligence

Sustainability is increasingly part of everyday operations. Lead Star integrates emissions insight directly alongside shipment activity, removing the need for separate reporting processes. Customers can:

• View transport emissions across shipments, routes, and modes
• Access automated CO₂ calculations
• Analyse historical and trend data
• Support ESG and regulatory reporting more easily

By embedding this into the same environment as operational data, sustainability becomes part of normal decision-making rather than an additional task.

AI-Powered Search for Faster Operational Clarity

Lead Star is designed to make freight information easier to find, understand, and act on – using intelligent AI-powered search at the centre of the experience. Unlike traditional visibility platforms that rely on exact shipment references, filters, or manually navigating multiple screens, Lead Star allows users to search using natural language. Teams can simply type what they are looking for, and the platform surfaces the relevant information instantly.

Use Natural language and prompts:

• “Shipments rriving this week”

• “Shipments arrived last 30 days”

• “PO number PO120984”

• “Vessel name Morten Maersk”

Embedded AI also supports:

• AI-generated summaries highlighting key updates and operational risks
• Faster interpretation of shipment data and trends
• Quicker access to relevant documents, milestones, and reporting

This removes the need to manually search through multiple systems or reports, helping teams access critical information more quickly and make faster, more informed operational decisions.

One Place for Information, Reporting and Insight

Lead Star brings together:

• Shipment tracking and milestones
• Trade and operational documents
• Reporting and analytics
• Sustainability and emissions insight

By consolidating this into one platform, customers no longer need to switch between systems or manually compile reports. Emissions data sits alongside operational activity, making it easier to support sustainability reporting without creating another process.

A More Connected Digital Experience

Lead Star represents a step forward in how Uniserve supports its customers. It provides a simpler, clearer, and more connected way to view, manage, and report on freight activity. By reducing manual effort, improving visibility, and making information easier to access, Lead Star gives customers greater confidence and control over their supply chains. Giving every Uniserve customer a simpler way to see, manage and understand their freight shipments – from origin through to final mile delivery – in one connected digital experience. To learn more about Lead Star and its features, please contact our Customer Relationship Management Team – crmteam@ugroup.co.uk